In Living Color Exhibition
Personals PostersShort quips about MOCA mimic personal ads, allowing the Museum to advertise its allure while still sounding amiable, fun, and inviting. These materials were sent to members, displayed in large wheat-paste grids, and posted in local businesses on the launch of the rebrand.
EnvelopesTwo-color envelope and stationery sets feature the MOCA Jacksonville logo with a selection from the Museum's mission statement "Art, Artists, and Ideas of our Time".
Stationery SetLetterhead, envelopes, folders, and notecards utilize a two-color design. The full MOCA Jacksonville mission statement is printed in varnish across the folder exterior while a selection from the statement appears on the envelopes.
Correspondence CardsThese cards are used by Museum staff and key stakeholders to send personal notes and can also be printed in-house as invitations for small gatherings. Multiple logo colors allow further flexibility and pair with different membership levels.
Business CardsMade to stand out, the MOCA Jacksonville business cards are triplexed with white paper on either end and a black sheet in the middle. The weighty cards help leave a memorable impression in the crowded museum, gallery, lender, and donor landscape.
Membership MaterialsA barrel-fold membership brochure outlines perks of core membership, then opens to reveal premium levels. The self-mailing form can be easily returned to the Museum. Membership card logos are color-coded by level.
Personals PosterA favorite among patrons, MOCA Jacksonville's "Drop-Dead Gorgeous and Wicked Smart" campaign intrigues by sharing key attributes of the Museum in an eye-catching manner.
Permanent SignageAll signage within MOCA Jacksonville now features Idlewild and Gotham, the two fonts synonymous with the new identity.
MugsMOCA Jacksonville mugs showcase the new logo paired with a personals phrase.
TeesMOCA Jacksonville tees showcase a bold personals phrase on the front and the new logo on the back.
In Living Color ExhibitionFeaturing clean lines and clear typography, MOCA Jacksonville's exhibition style is all about showcasing the art. Signage adheres to legibility standards recommended by the Smithsonian.
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