#Ibelieveinmoca ANNUAL FUND CAMPAIGN

A diverse group of members starred in MOCA Jacksonville’s Annual Fund Campaign, explaining why the Museum merits community support with the hashtag #IbelieveinMOCA. Ranging from business owners to artists to Instagram personalities, we highlighted some of the most creative people in Jacksonville and why they come to the Museum to find inspiration. We then asked community members to share their own point of view on social media using the format #IbelieveinMOCA because…

Highlights

Animations: Digital animations combined hero photography of members with a favorite artwork of their choosing and the phrase #IbelieveinMOCA. With permission from the artists, we wove the portraits and artworks together visually to form these one-of-a-kind features.

Emails & Blogs: Written content paired with video and photography in these formats to help tell the story of why and how each member supports the Museum. Visit the blog to read about each of our featured members.

Facebook Posts: Facebook posts allowed us to share these stories with followers, even on a very limited budget.

Direct Mail: Still one of the best ways to fundraise with our Museum audience, this colorful direct mail piece featured well-known MOCA Member and man-about-town Jordan Mixson.

Deliverables

Digital Animations, Emails, Printed Mailer, Web and Social Media Assets

Creative Director:

Casie Simpson

writer:

Denise Reagan

Photographers:

Jensen Hande (portraits)
Doug Eng (artworks)

Animator:

Nolan Downs