MAM After Dark Brand Repositioning

Milwaukee’s artiest party features a themed event on the third Friday of (almost) every month with live tunes, dancing, drinks, and, of course, art. This collateral redesign aimed to rethink existing materials for the Museum’s MAM After Dark event in order to reach a younger demographic, align more closely with the Milwaukee Art Museum identity, and convey changing monthly themes in a consistent format.

Deliverables

Print and Digital Advertisements, Event Signage, Web and Social Media Assets, Flyers, Promotional Tees, Tickets