Medtronic
The broad range of drills and attachments Medtronic offers can quickly overwhelm users. For these brochures, either used as selling tools with doctors or shared with techs making equipment orders, clear imagery and descriptions organized into tables with technical specifications help make the right selection simple.
Highlights:
ENT Blades and Burs Brochure: The goal of this redesign was to provide accurate, to-size representations of the instruments shown and organize them in a clear, easily-searchable way. The graphic use of photography on the cover highlights key features of various blades and burs while a clean, gridded design on the interior offers technical detail with supporting information on technique and compatibility.
Midas Rex Legend Brochure: The underlying naming system and definitions for the Legend system are introduced at the outset here, shedding light on the many modular components at play and how they work together. The rest of the book is organized by procedure, with a fold-out legend at the back to assist readers.
Deliverables:
Promotional Brochures
24 Pages Each
Designer:
Casie Simpson
Copywriter:
Ellen Glenn