New York Times Magazine Photographs Exhibition
For more than thirty years, the weekly New York Times Magazine has shaped the possibilities of magazine photography, through its commissioning and publishing of photographers' work across the spectrum of the medium, from photojournalism to fashion photography and portraiture. Exhibiting these monumental works in Jacksonville allowed the MOCA team to work with long-time New York Times Magazine photo editor Kathy Ryan and her colleagues to ensure the existing brand and exhibition were well represented.
Advertising: Print materials and advertisements featured crisp imagery from the Magazine to draw viewers in and acquaint them with the varied subject matter. Enthralled by this exhibition, the public attended in record numbers and took advantage of a full range of programming including FIS/FNF free Thursday evenings, weekly tours, lectures, a photojournalism panel discussion, and a documentary film on Gregory Crewdson. Viewers connected with the wide range of subject matter and rich wealth of information presented.
Installation: Mounting this behind-the-scenes look at the collaborative, creative processes that have made this magazine the leading venue for photographic storytelling within contemporary news media required large-scale wall graphics, complex didactics, and specially built viewing stands to showcase magazine spread imagery.
Print Materials: The addition of a subtle spot varnish on sharp white coated stock for the Forma magazine cover and the Member Preview invitation added a sleek tactile element to these pieces.
Exterior Window Cling, Print Advertisements, Exhibition Title Wall and Interior Graphics, Forma Member Magazine, Member Preview Invitations, Web and Social Media Assets