Serious Play Exhibition

Serious Play: Design in Midcentury America explores the projects of over 40 designers who advocated for playfulness and whimsy within their creations for corporations, domestic interiors, and children. The exhibition presents play as a serious form of inspiration, experimentation, and problem solving. In midcentury America, such playful design occurred against the backdrop of a booming consumer market and as a counterbalance to Cold War–era anxiety. Furniture, toys, textiles, films, posters, ceramics are among the objects featured.

Deliverables

Digital Billboards, Exhibition Title Wall and Interior Graphics, Digital and Print Advertisements, Member Magazine, Member Preview Invitations, Outdoor Banners, Web and Social Media Assets, Family Guide

Creative Director:

Casie Simpson

Designer:

Alison Kleiman

Illustrator:

Diana Chu

Copywriter:

Christina Dittrich