Six New Wild & Beautiful Fragrances

Summer 2021 release

Strategically crafted to build upon the success of TokyoMilk Classic, this enticing product line extension captivates with curiosities of earth and sky. Six new fragrances with multifaceted collaged artwork and gold foil accents blend seamlessly with the original line of coveted treasures. Responsible for the naming, fragrance notes, and conceptual ideas underlying each direction, I worked closely with management and the production team to arrive at the strongest outcomes for the targeted audience.

Highlights

Eau de Parfums: Iconic imagery featured on the glass bottles is layered with supporting elements on exterior tubes to tell a fragrance-appropriate story laced with mystery. Designed in the round to enhance shelf appeal, these beautiful objects stand on their own as well as exuding personality as a part of the full collection.

Bon Bon Shea Butter Lotions: Colorful exterior sleeves with gold foil and sliding interior trays command attention in any showroom. Opening to reveal aluminum tubes, these objects complement the rich Eau de Parfum packaging and offer the promise of aromatic layering.

Recognition

Captivating the TokyoMilk faithful, several fragrances sold out immediately following release. The new offerings continue to reinvigorate the line, intriguing new audiences through contemporary themes, complexly layered fragrance, and gorgeous photography.

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Savage Belle, No. 68

Warm Ginger, Bergamot, Charcoal Accord, Wisteria

Dangerously Beautiful: Sultry Ginger enwraps tantalizing florals in this bold, beguiling fragrance. Charmed by intoxicating wild undertones and a whisper of dark Charcoal, it’s femme fatale incarnate.

Make Me Blush, No. 72

Magnolia, Honeysuckle, Jasmine Vine, Bourbon

Deliciously Sweet Temptation: Flirtatious notes of sun-warmed Magnolia & Honeysuckle mingle with lush blooming Jasmine in this sensuously sugared floral. Spurred by fragrant allure and an unexpected kiss of Bourbon, an encounter not soon forgotten.

Radiant Gem, No. 76

Lemon Balm, Amber, Winter Daphne, Musk

Purity & Light Unearthed: Aery Lemon Balm and divine Winter Daphne shine true in this bright, ethereal fragrance grounded by notes of warm Amber and a breeze of Musk for perfectly balanced brilliance.

Wild Whims, No. 80

Sweet Grass, Clary Sage, Verdant Florals, Citron

Wanderlust & Wild Abandon: Caught up in an exhilarating breeze of fragrant Sweet Grass and fresh-picked flowers, windblown Sage melds with crisp, clean Citron for a breathtaking fragrance, thick with adventure.

Sonoran Bloom, No. 84

Petrichor, Saguaro Flower, Agave, Red Clay

Desert Splendor Awakened: Rain-soaked blossoms unfold in rare beauty. Lush notes of alluring Saguaro Flower enchant passersby, set against a saturated Red Clay base in this uniquely fresh floral. A sumptuous display.

Star Cross’d, No. 87

Citrus Leaves, Water Lily, Frankincense, Vetiver

A Transcendently Moody Essence: Chart a heady course with fate as your guide. The captivating call of starlit Water Lily washed in glimmering Citrus gives way to rich, earthy notes of Frankincense & Vetiver. Take flight through worlds real and imagined.

Shop the collection >

Deliverables

Packaging design for six new TokyoMilk fragrances including Eau de Parfum and Lotion components, New Arrivals Catalog, Wholesale Tradeshow Booth Graphics, Campaign Photography, Emails, and Social Media Content

Creative Director:

Stacey Weiss

Art director:

Jill Ayers

Lead Designer:

Casie Simpson

writers:

Amanda Schuler
Casie Simpson

Photographer:

Monica Lloyd

Stylists:

Casie Simpson
Stacey Weiss