Tokyomilk classic
Six New Wild & Beautiful Fragrances
Summer 2021 Release
Curiosities of earth and sky, captured in crushed & distilled essences for an enticing new addition to the TokyoMilk Parfumarie Curiosite. Sophisticated yet mysterious, TokyoMilk is filled with objects to desire and coveted treasures. Born out of a vision where nothing is as it seems, it dares you to follow twists, turns and secrets hidden in its packaging.
Packaging Design, Styling, Photography
Eau de Parfums: A decadently different collection of curiosities naturale, brilliantly paired fragrance notes housed in alluring glass bottles. Playfully intriguing images dare you to follow their stories.
Bon Bon Shea Butter Lotions: Unexpected essences are crushed & distilled in this decadent formulation. Blended with extracts of Japanese Green Tea and enveloped in moisture-rich Shea Butter.
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Savage Belle, No. 68
Warm Ginger, Bergamot, Charcoal Accord, Wisteria
Dangerously Beautiful: Sultry Ginger enwraps tantalizing florals in this bold, beguiling fragrance. Charmed by intoxicating wild undertones and a whisper of dark Charcoal, it’s femme fatale incarnate.
Make Me Blush, No. 72
Magnolia, Honeysuckle, Jasmine Vine, Bourbon
Deliciously Sweet Temptation: Flirtatious notes of sun-warmed Magnolia & Honeysuckle mingle with lush blooming Jasmine in this sensuously sugared floral. Spurred by fragrant allure and an unexpected kiss of Bourbon, an encounter not soon forgotten.
Radiant Gem, No. 76
Lemon Balm, Amber, Winter Daphne, Musk
Purity & Light Unearthed: Aery Lemon Balm and divine Winter Daphne shine true in this bright, ethereal fragrance grounded by notes of warm Amber and a breeze of Musk for perfectly balanced brilliance.
Wild Whims, No. 80
Sweet Grass, Clary Sage, Verdant Florals, Citron
Wanderlust & Wild Abandon: Caught up in an exhilarating breeze of fragrant Sweet Grass and fresh-picked flowers, windblown Sage melds with crisp, clean Citron for a breathtaking fragrance, thick with adventure.
Sonoran Bloom, No. 84
Petrichor, Saguaro Flower, Agave, Red Clay
Desert Splendor Awakened: Rain-soaked blossoms unfold in rare beauty. Lush notes of alluring Saguaro Flower enchant passersby, set against a saturated Red Clay base in this uniquely fresh floral. A sumptuous display.
Star Cross’d, No. 87
Citrus Leaves, Water Lily, Frankincense, Vetiver
A Transcendently Moody Essence: Chart a heady course with fate as your guide. The captivating call of starlit Water Lily washed in glimmering Citrus gives way to rich, earthy notes of Frankincense & Vetiver. Take flight through worlds real and imagined.
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Deliverables
Packaging design for six new TokyoMilk fragrances including Eau de Parfum and Lotion components, New Arrivals Catalog, Booth Graphics, Campaign Photography, Emails, and Social Media Content
Creative Director:
Stacey Weiss
Art director:
Jill Ayers
Lead Designer:
Casie Simpson
writers:
Amanda Schuler
Casie Simpson
Photographer:
Monica Lloyd
Stylists:
Casie Simpson
Stacey Weiss